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Learn the fundamentals for creating highly engaging customer advocacy programs.
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Leverage your advocacy toolbox to help you scale and avoid potential pitfalls before launching your programs.
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Successfully measure your program ROI to get more budget & headcount.
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Discover how to empower your customer advisors to mentor, share their product expertise and help drive deeper community engagement.
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Help drive deeper product adoption across your customer base.
Kevin Lau is the Vice President of Customer Engagement at Freshworks, where his focus is on developing customer obsessed initiatives to support their entire journey with Freshworks from product adoption, retention, advocacy and ultimately creating customers for life.
When we filmed the course Kevin was the Global Head of Customer Advocacy at Adobe where he was responsible for all aspects of driving customer engagement and advocacy across Adobe Experience Cloud.
He has received numerous awards and industry accolades including being featured in the TOP25 Customer Marketing & Advocacy Influencers (CMA), Advocate Marketer of the Year, Advocate Marketing Program of the Year, and Best in Class Customer Advocacy Programs to name a few.
Previously, Kevin worked for organizations including NetBase Quid, AOL, Google, and YouTube.
5 hours of content, including bonus material, crammed with expert insights.
Optional coursework and frameworks to consolidate your learning.
8 insightful modules that cover the breadth of customer advocacy.
Official certification to boost your resume and grow your career.
40 exam questions sprinkled throughout every module to test your uptake.
If you're looking to get a team of three or more certified, then speak to Matt about team rates on m.booth@teamalliance.com.
P.s. If you need help convincing your boss, we've done the hard part for you.
If you're looking to get a team of three or more certified, then speak to Matt about team rates on m.booth@teamalliance.com.
P.s. If you need help convincing your boss, we've done the hard part for you.
Who’s this course for?
If you worked in customer facing roles like Customer Success, Support or Customer Experience, you will LOVE this curriculum! This course is for anyone who’s ready to master the art of customer marketing and advocacy. This course will equip you with the confidence and know-how you need to implement a killer customer advocacy strategy to drive impact and support customer retention.
How does the course work?
The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Advocacy Certified!
How long will the course take to complete?
In total, the course content, activities, and exams will take approximately around 5 hours to complete.
What happens if I don’t pass the exams?
A: Not to worry, mistakes happen. If you happen to fail on your first attempt, you have the chance to redo the exam. Unfortunately, if you fail your second attempt, you won’t graduate from the course with a certificate. Don’t let that put you off though – you won’t finish this course having wasted your time. Instead, you’ll still walk away with a ton of invaluable information. What’s more? You’ll be given access to the course materials for life. So, if you stumbled on anything in particular in the exam, you can brush up on those bits to your heart’s content!
How long will I have access to the course content?
For life! One, one-off payment gives you unlimited access to all the course’s content.