Your pathway to exceptional customer advocacy starts here.

Elevate your game with a customer advocacy certification. Unlock the secrets of successful customer advocacy and make a lasting impact in your organization.           

  • Learn advanced customer advocacy strategies to produce game-changing customer experiences.

  • Drive deeper product adoption and create customer advocacy programs that align with your goals. 

  • Access templates, frameworks, and a library of insights to streamline customer advocacy initiatives.
Customer Advocacy Certified | Masters action shot

Your pathway to exceptional customer advocacy starts here.

Elevate your game with a customer advocacy certification. Unlock the secrets of successful customer advocacy and make a lasting impact in your organization.         

Learn advanced customer advocacy strategies to produce game-changing customer experiences.

Drive deeper product adoption and create customer advocacy programs that align with your goals. 

Access templates, frameworks, and a library of insights to streamline customer advocacy initiatives.
Customer Advocacy Certified | Masters badge
Course overview.
Want to create game-changing customer experiences? Look no further! Customer Advocacy Certified offers a comprehensive guide to mastering the fundamentals of customer advocacy. 

You'll learn to create engaging programs, measure your success, avoid common pitfalls, and even get insights on how to secure more budget and headcount. Plus, we’ll explore driving deeper product adoption across your customer base. 

From creating highly engaging programs to leveraging an advocacy toolbox, you'll be equipped with everything needed to drive real results. This course is more than a learning experience - it's a roadmap to success in customer loyalty and retention. 

Whether you're a beginner or seasoned professional, this course has the insights and tools to take your customer advocacy to the next level. 
Customer Advocacy Certified | Masters badge
Course overview.

Want to create game-changing customer experiences? Look no further! Customer Advocacy Certified offers a comprehensive guide to mastering the fundamentals of customer advocacy. 

You'll learn to create engaging programs, measure your success, avoid common pitfalls, and even get insights on how to secure more budget and headcount. Plus, we’ll explore driving deeper product adoption across your customer base. 

From creating highly engaging programs to leveraging an advocacy toolbox, you'll be equipped with everything needed to drive real results. This course is more than a learning experience - it's a roadmap to success in customer loyalty and retention. 

Whether you're a beginner or seasoned professional, this course has the insights and tools to take your customer advocacy to the next level. 
By the end of this course, you'll be able to:
  • Launch programs
    Design and implement effective customer advocacy initiatives tailored to your organization's needs.

  • Drive adoption
    Implement techniques to enhance product adoption across your customer base, boosting loyalty and retention.

  • Measure ROI
    Accurately evaluate the success and return on investment of your customer advocacy efforts for continuous improvement.
What's possible when you unlock the full potential of customer advocacy
What's possible when you unlock the full potential of customer advocacy


By the end of this course, you'll be able to:


Launch programs

Design and implement effective customer advocacy initiatives tailored to your organization's needs.

Drive adoption

Implement techniques to enhance product adoption across your customer base, boosting loyalty and retention.

Measure ROI

Accurately evaluate the success and return on investment of your customer advocacy efforts for continuous improvement.

"Just completed the Customer Success Collective's course, Customer Advocacy Certified Masters. What a great use of time- SO much material packed into an easy to digest, enjoyable format. The knowledge checks and exercises along the way are super helpful and thought provoking."


Courtney Struthers, Senior Director, Customer Advocacy and Marketing at Expel
Kevin Lau
Meet your instructor, Kevin Lau.

Kevin Lau is the Vice President of Customer Engagement at Freshworks, where his focus is on developing customer obsessed initiatives to support their entire journey with Freshworks from product adoption, retention, advocacy and ultimately creating customers for life. 

When we filmed the course Kevin was the Global Head of Customer Advocacy at Adobe where he was responsible for all aspects of driving customer engagement and advocacy across Adobe Experience Cloud.

He has received numerous awards and industry accolades including being featured in the TOP25 Customer Marketing & Advocacy Influencers (CMA), Advocate Marketer of the Year, Advocate Marketing Program of the Year, and Best in Class Customer Advocacy Programs to name a few.

Previously, Kevin worked for organizations including NetBase Quid, AOL, Google, and YouTube.
Kevin Lau
Meet your instructor, Kevin Lau.

Kevin Lau is the Vice President of Customer Engagement at Freshworks, where his focus is on developing customer obsessed initiatives to support their entire journey with Freshworks from product adoption, retention, advocacy and ultimately creating customers for life. 

When we filmed the course Kevin was the Global Head of Customer Advocacy at Adobe where he was responsible for all aspects of driving customer engagement and advocacy across Adobe Experience Cloud.

He has received numerous awards and industry accolades including being featured in the TOP25 Customer Marketing & Advocacy Influencers (CMA), Advocate Marketer of the Year, Advocate Marketing Program of the Year, and Best in Class Customer Advocacy Programs to name a few.

Previously, Kevin worked for organizations including NetBase Quid, AOL, Google, and YouTube.
What's included?

Content
Comprehensive material covering all aspects of customer advocacy, from the essentials to advanced techniques. The course ensures a well-rounded understanding, equipping you to create effective and engaging advocacy programs.

Templates
Exclusive, ready-to-use templates to streamline your customer advocacy programs, allowing you to launch with confidence and efficiency.

Footage
Five hours of expert-led footage designed to cover all facets of customer advocacy, from fundamentals to advanced strategies, for complete mastery.

Insights
Gain insights from industry-leading experts and top Customer Advocacy influencers, providing you with real-world perspectives and actionable advice.

Coursework
Engaging and optional coursework and frameworks to reinforce learning, consolidate your understanding, and ensure practical application of skills.

Access
100% self-paced learning, giving you the freedom to study at your own convenience, ensuring a flexible and tailored learning experience.

Exam questions
Over 40 vetted exam questions sprinkled throughout each module to test your comprehension and readiness, ensuring a deep and thorough grasp of the material.

Certification
Official certification upon completion to boost your resume and showcase your mastery in customer advocacy, standing out in your professional journey.

"This course was designed for customer advocacy practitioners of all levels. The carefully curated content will provide beginners a solid foundation upon which to build their careers; and the progressive nature of the course will offer solid advice to even the most seasoned advocacy professionals. If you are interested in a learning experience that will grow with your career, this is the course for you."


Alison Bukowski, Senior Director of Customer & Product Marketing at PeerSpot
What's included?
Content
Comprehensive material covering all aspects of customer advocacy, from the essentials to advanced techniques. The course ensures a well-rounded understanding, equipping you to create effective and engaging advocacy programs.
Templates
Exclusive, ready-to-use templates to streamline your customer advocacy programs, allowing you to launch with confidence and efficiency.
Footage
Five hours of expert-led footage designed to cover all facets of customer advocacy, from fundamentals to advanced strategies, for complete mastery.
Insights
Gain insights from industry-leading experts and top Customer Advocacy influencers, providing you with real-world perspectives and actionable advice.
Coursework
Engaging and optional coursework and frameworks to reinforce learning, consolidate your understanding, and ensure practical application of skills.
Access
100% self-paced learning, giving you the freedom to study at your own convenience, ensuring a flexible and tailored learning experience.

Exam questions
Over 40 vetted exam questions sprinkled throughout each module to test your comprehension and readiness, ensuring a deep and thorough grasp of the material.
Certification
Official certification upon completion to boost your resume and showcase your mastery in customer advocacy, standing out in your professional journey.

What you can expect from Customer Advocacy Certified

Write your awesome label here.
Looking to learn as a team?

If you're looking to get a team of three or more certified, then speak to Matt about team rates on m.booth@teamalliance.com.

P.s. If you need help convincing your boss, we've done the hard part for you.

Looking to learn as a team?

If you're looking to get a team of three or more certified, then speak to Matt about team rates on m.booth@teamalliance.com.

P.s. If you need help convincing your boss, we've done the hard part for you.

Course curriculum.

Unlock an additional 9+ courses 🔒


For just $700 more, you'll access our entire suite of courses, a free in-person summit ticket, 100+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.


Unlock an additional 9+ courses 🔒


For just $700 more, you'll access our entire suite of courses, a free in-person summit ticket, 100+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.


FAQs.

What is the Customer Advocacy Certified Masters course?

The Customer Advocacy Certified Masters course is a comprehensive program designed to equip you with the skills, knowledge, and resources necessary to create highly engaging customer advocacy programs. Taught by industry experts, it covers everything from the fundamentals of customer advocacy to advanced strategies for driving customer retention and loyalty. With 5+ hours of content, 8 engaging modules, actionable templates, and 40 exam questions, this course provides a step-by-step blueprint to help you measure success, leverage your advocacy toolbox, and drive deeper product adoption across your customer base.

Who’s this customer advocacy course for?

This course is for anyone who’s ready to master the art of customer marketing and advocacy. It’ll equip you with the confidence and know-how you need to implement a killer customer advocacy strategy to drive impact and support customer retention.

How does the course work?

The course is completely on-demand, so you can take it at your own pace. You’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you pass all the exams, you’ll officially be Customer Advocacy Certified!

How long will the course take to complete?

You can take however long you need to work through the materials, it’s completely flexible. The course consists of 5+ hours of on-demand content, including activities and exam questions.

What happens if I don’t pass the exams?

If you don’t pass the exams the first time around, you’ll be given the option to retake them. If you don’t manage to pass on your second attempt, unfortunately, you won’t receive the certificate. But don’t worry, the journey isn’t over. You’ll have unlimited access to all the course materials for life, perfect for brushing up your knowledge on complex areas and lifelong learning.

How long will I have access to the course content?

You’ll get lifetime access! Explore customer advocacy strategies anytime, anywhere, at your own pace.

How much does the Customer Advocacy Masters Certified course cost?

$500. With this investment, you’ll have access to 5+ hours of OnDemand course content, templates to put your theory into action, and coursework to consolidate your learning.