Pre-order the certification by June 24 for $100 off

Build a customer referral program that prints money

Design, scale, and optimize a high-impact customer referral program that drives growth, loyalty, and sustainable advocacy across your customer base.

  • Get real-world insights from a CS leader running referral strategies at Stripe.

  • Steal proven templates, case studies, and frameworks to launch fast and smart.

  • Connect with top-tier customer professionals and advocates who are scaling referrals right now.
Customer Referrals Certified landing page image

Build a customer referral program that prints money

Design, scale, and optimize a high-impact customer referral program that drives growth, loyalty, and sustainable advocacy across your customer base.

Customer Referrals Landing Page image

Get real-world insights from a CS leader running referral strategies at Stripe.

Steal proven templates, case studies, and frameworks to launch fast and smart.

Connect with top-tier customer professionals and advocates who are scaling referrals right now.
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Building a CS Team Certified | Masters badge

Certification overview
Customer referrals are your most underutilized growth channel — and it's time to change that pronto.

Why chase cold leads when your best customers are primed to do the selling for you? This certification gives you a proven playbook to turn loyal advocates into a scalable, high-converting referral engine.

Learn how to design, launch, and optimize a program that feels natural to customers, runs on automation, and delivers sustainable, customer-led growth. Packed with real-world case studies, templates, and strategies, this is your shortcut to building referrals that actually work.
Building a CS Team Certified | Masters badge
Certification overview.

Customer referrals are your most underutilized growth channel — and it's time to change that pronto.

Why chase cold leads when your best customers are primed to do the selling for you? This certification gives you a proven playbook to turn loyal advocates into a scalable, high-converting referral engine.

Learn how to design, launch, and optimize a program that feels natural to customers, runs on automation, and delivers sustainable, customer-led growth. Packed with real-world case studies, templates, and strategies, this is your shortcut to building referrals that actually work.

By the end of this certification, you'll be able to:
  • Design your program
    Develop a referral engine with incentives, automation, and clear goals tailored to your customers.

  • Engage your advocates
    Mobilize your loyal customers and internal teams to become growth drivers through seamless workflows.

  • Scale and optimize
    Launch, refine, and grow your program using real-world frameworks, KPIs, and community insights.
Customer Referrals Certified landing page image
Customer Referrals Landing Page image


By the end of this certification, you'll be able to:

  • Design your program
    Develop a referral engine with incentives, automation, and clear goals tailored to your customers.

  • Engage your advocates
    Mobilize your loyal customers and internal teams to become growth drivers through seamless workflows.

  • Scale and optimize
    Launch, refine, and grow your program using real-world frameworks, KPIs, and community insights.

"The Customer Success Collective has been integral in helping me achieve my career goals. I have been constantly impressed with the volume of high quality content and learning that this community offers, and it has enabled me to create long lasting relationships with industry juggernauts."


Daniel Martin, Customer Success Specialist at TryHackMe
Matt Strait - CSC Customer Referrals
Meet your instructor.

Matt Strait is a seasoned customer success leader at Stripe with over 20 years of experience in enterprise customer management, digital media, logistics, and payments. 

From managing strategic accounts at Emissary to leading demand generation at Leaf Logistics, Matt has driven success by building strong client relationships and executing customer-led growth strategies. He brings practical, real-world expertise in referrals and advocacy from leading organizations and fast-growing companies.

What's included?

Content
Comprehensive, engaging, and actionable content delivered across chapters, designed to teach you the art and science of customer success leadership.

Access
Get lifetime access to all certification content. Return to materials anytime you want a refresher or to brush up on your leadership skills.

Case studies
Dive into real-life scenarios with in-depth case studies. Learn from real successes and challenges, and apply these insights to your leadership strategies.

Flexibility
100% online and OnDemand. Learn at your own pace and apply new insights as you go – wherever and whenever you want!

Templates
High-quality, vetted templates and frameworks, ready for immediate use to help you swiftly put your new leadership strategies into action.

  • Support
    Access to a vibrant online community of CS leaders where you can discuss ideas, seek guidance, and gain fresh insights.
Building a CS Team Certified | Masters badge
Meet your instructor.

Matt Strait is a seasoned customer success leader at Stripe with over 20 years of experience in enterprise customer management, digital media, logistics, and payments. 

From managing strategic accounts at Emissary to leading demand generation at Leaf Logistics, Matt has driven success by building strong client relationships and executing customer-led growth strategies. He brings practical, real-world expertise in referrals and advocacy from leading organizations and fast-growing companies.

What's included?
Content
Comprehensive, engaging, and actionable content delivered across chapters, designed to teach you the art and science of customer success leadership.
Access
Get lifetime access to all certification content. Return to materials anytime you want a refresher or to brush up on your leadership skills.
Case studies
Dive into real-life scenarios with in-depth case studies. Learn from real successes and challenges, and apply these insights to your leadership strategies.
Flexibility
100% online and OnDemand. Learn at your own pace and apply new insights as you go – wherever and whenever you want!


Templates
High-quality, vetted templates and frameworks, ready for immediate use to help you swiftly put your new leadership strategies into action.

  • Support
    Access to a vibrant online community of CS leaders where you can discuss ideas, seek guidance, and gain fresh insights.


Unlock an additional 12+ certifications 🔒


For just $700 more, you'll access our entire suite of certifications, a free in-person summit ticket, 100+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.


Looking to learn as a team?


If you're looking to get a team of three or more certified, then speak to Kyle about team rates here.

P.s. If you need help convincing your boss, we've done the hard part for you.

Certification curriculum.
Your certification is still being built, watch this space. 👀

Unlock an additional 12+ certifications 🔒

For just $700 more, you'll access our entire suite of certifications, a free in-person summit ticket, 100+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.

FAQs.

What is the Customer Referrals Certified program?

This certification is an action-packed certification designed to equip you with the tools and techniques you need to build a successful customer referral program. It's self-paced and features modules, complete with actionable templates, and insightful case studies. 

This certification guides you through everything from managing teams strategically to designing and implementing effective renewal and expansion plans. This practical approach empowers you with the skills to orchestrate your teams effectively in today's dynamic business landscape.

Who’s this Customer Referrals Certified program for?

This certification is designed for aspiring customer success leaders, or newly appointed leaders who want to cultivate a strong personal brand with network influence to advance their career opportunities.

How does the Customer Referrals Certified program work?

Flexibility is at the core of this leadership certification. If you’ve got a busy couple of weeks coming up, don’t sweat it. You can take this certification at your own pace with its fully online resources. 

After you enroll, you’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you pass all the exams, you’ll officially be Customer Success Referrals Certified!

What happens if I don’t pass the exams?

If you don’t pass the exams the first time around, you’ll be given the option to retake them. If you don’t manage to pass on your second attempt, unfortunately, you won’t receive the certificate.

But don’t worry, the journey isn’t over. You’ll have unlimited access to all the certification materials for life, perfect for brushing up your knowledge on complex areas and lifelong learning.

How long will I have access to the Customer Referrals Certified program content?

You’ll get lifetime access! Dive into the depths of customer success leadership anytime, anywhere, at your own pace. 

How much does the Customer Referrals Certified program cost?

$500. With this investment, you’ll have access to OnDemand certification content, templates and frameworks to put your theory into action, and exam questions to consolidate your learning.