Build a customer referral program that prints money*
Design, scale, and optimize a high-impact customer referral program that drives growth, loyalty, and sustainable advocacy across your customer base.

Build a customer referral program that prints money



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Design your programDevelop a referral engine with incentives, automation, and clear goals tailored to your customers.
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Engage your advocatesMobilize your loyal customers and internal teams to become growth drivers through seamless workflows.
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Scale and optimizeLaunch, refine, and grow your program using real-world frameworks, KPIs, and community insights.



Matt Strait is a seasoned customer success leader at Stripe with over 20 years of experience in enterprise customer management, digital media, logistics, and payments.
From managing strategic accounts at Emissary to leading demand generation at Leaf Logistics, Matt has driven success by building strong client relationships and executing customer-led growth strategies. He brings practical, real-world expertise in referrals and advocacy from leading organizations and fast-growing companies.
ContentComprehensive, engaging, and actionable content delivered across chapters, designed to teach you the art and science of customer referrals.
AccessGet lifetime access to all certification content. Return to materials anytime you want a refresher or to brush up on your referral skills.
Case studiesDive into real-life scenarios with in-depth case studies. Learn from real successes and challenges, and apply these insights to your referral strategies.
Flexibility100% online and OnDemand. Learn at your own pace and apply new insights as you go – wherever and whenever you want!
100% online and OnDemand. Learn at your own pace and apply new insights as you go – wherever and whenever you want!
TemplatesHigh-quality, vetted templates and frameworks, ready for immediate use to help you swiftly put your new referral strategies into action.

If you're looking to get a team of three or more certified, then speak to Kyle about team rates here.
P.S. If you need help convincing your boss, we've done the hard part for you.
What is the Customer Referrals Certified program?
This certification is an action-packed certification designed to equip you with the tools and techniques you need to build a successful customer referral program. It's self-paced and features modules, complete with actionable templates, and insightful case studies.
This certification guides you through everything from managing teams strategically to designing and implementing effective renewal and expansion plans. This practical approach empowers you with the skills to orchestrate your teams effectively in today's dynamic business landscape.
Who’s this Customer Referrals Certified program for?
This certification is designed for customer success professionals
How does the Customer Referrals Certified program work?
Flexibility is at the core of this certification. If you’ve got a busy couple of weeks coming up, don’t sweat it. You can take this certification at your own pace with its fully online resources.
After you enroll, you’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you pass all the exams, you’ll officially be Customer Success Referrals Certified!
What happens if I don’t pass the exams?
If you don’t pass the exams the first time around, you’ll be given the option to retake them. If you don’t manage to pass on your second attempt, unfortunately, you won’t receive the certificate.
But don’t worry, the journey isn’t over. You’ll have unlimited access to all the certification materials for life, perfect for brushing up your knowledge on complex areas and lifelong learning.
How long will I have access to the Customer Referrals Certified program content?
You’ll get lifetime access! Dive into the depths of customer referrals anytime, anywhere, at your own pace.
How much does the Customer Referrals Certified program cost?
$500. With this investment, you’ll have access to OnDemand certification content, templates and frameworks to put your theory into action, and exam questions to consolidate your learning.