Redefine growth with real customer insights.

Get Customer Research Certified. Transform insights into action, amplify your strategy, and ensure your brand speaks the language of its customers. 
  • Uncover the real desires and needs of your customers to drive product success.

  • Master the art of structuring potent interviews for the most impactful insights.

  • Boost buy-in and collaboration by effectively communicating research results to your team.
Customer Research Certified | Masters action shot
Customer Research Certified | Masters action shot

Redefine growth with real customer insights.

Get Customer Research Certified. Transform insights into action, amplify your strategy, and ensure your brand speaks the language of its customers. 

Uncover the real desires and needs of your customers to drive product success.

Master the art of structuring potent interviews for the most impactful insights.

Boost buy-in and collaboration by effectively communicating research results to your team.
Customer Research Certified | Masters badge
Course overview.

Ever wonder what your customers are really thinking? Or if there’s a way you can truly connect with them? Well, our Customer Research Certified course is here to help!

Embark on a journey through a meticulously crafted step-by-step framework. Begin by mastering the art of collecting genuine feedback to truly understand your customers.

But you’re not just gathering info. You'll learn to extract the most valuable insights. By understanding and analyzing this feedback, you’ll be able to drive game-changing improvements to your product and overall business strategy.

And the cherry on top? We’ll guide you in measuring the ROI of your research program, ensuring all your efforts are informed and impactful. 

Get to the heart of your customer's desires and make business decisions that truly resonate.
Customer Research Certified | Masters badge
Course overview.

Ever wonder what your customers are really thinking? Or if there’s a way you can truly connect with them? Well, our Customer Research Certified course is here to help!

Embark on a journey through a meticulously crafted step-by-step framework. Begin by mastering the art of collecting genuine feedback to truly understand your customers.

But you’re not just gathering info. You'll learn to extract the most valuable insights. By understanding and analyzing this feedback, you’ll be able to drive game-changing improvements to your product and overall business strategy.

And the cherry on top? We’ll guide you in measuring the ROI of your research program, ensuring all your efforts are informed and impactful. 

Get to the heart of your customer's desires and make business decisions that truly resonate.
By the end of this course you’ll be able to..
  • Conduct research
    Master tools and techniques to gather and analyze insightful customer feedback effectively.

  • Drive growth
    Harness the power of customer insights to spearhead impactful product changes and innovations.

Measure ROI
Confidently gauge the return on your research efforts, showcasing the value of your work and making continuous improvements.
What to expect in this course
What to expect in this course


By the end of this course you’ll be able to..


Conduct research

Master tools and techniques to gather and analyze insightful customer feedback effectively.


Drive growth

Harness the power of customer insights to spearhead impactful product changes and innovations.


Measure ROI

Confidently gauge the return on your research efforts, showcasing the value of your work and making continuous improvements.

"I've thoroughly enjoyed taking this Customer Retention course! It's not only helped to reinforce some of my existing knowledge in this area but has provided me with new and invaluable insights and learnings. The inclusion of company case studies, quotes from Customer Success leaders and bonus webinar recordings really brings this to life.I also feel confident knowing that I can revisit all of the content at any time in the future and am now fully equipped with a wide range of takeaway resources which I can use to support CR strategies."


Fleur Buckley, Customer Success Consultant at Zoopla

Lauren Culbertson
Meet your instructor.

Lauren Culbertson
is the CEO and Co-founder of LoopVOC, and a B2B SaaS product marketer turned entrepreneur. 
After 10 years leading product marketing teams, Lauren left the corporate world to start her own software company, solving challenges she faced using customer feedback to drive product growth. 

Lauren is a passionate advocate of providing superior customer experiences and is dedicated to elevating the mission of customer research to all intersections of a business organization.
Lauren Culbertson
Meet your instructor.

Lauren Culbertson is the CEO and Co-founder of LoopVOC, and a B2B SaaS product marketer turned entrepreneur. 

After 10 years leading product marketing teams, Lauren left the corporate world to start her own software company, solving challenges she faced using customer feedback to drive product growth. 

Lauren is a passionate advocate of providing superior customer experiences and is dedicated to elevating the mission of customer research to all intersections of a business organization.
What's included?

Content
Over 3+ hours of engaging curriculum that delves deep into the art and science of customer research, ensuring you're well-equipped in the field.

Templates
Tried, tested, and vetted templates and frameworks ready to use right away to streamline your processes. Crafted by experts to save you time and increase efficiency.

Exam questions
Vetted examination questions designed to test your grasp on customer research methodologies, ensuring your proficiency every step of the way.

Insights
Benefit from expert advice and knowledge from customer research connoisseur, Lauren Culbertson, offering unique perspectives to elevate your learning.

Footage
Bonus video content and fireside chats to supplement your learning, providing real-world examples and insightful discussions into key topics.

Access
Lifetime 24/7 access to all course content, allowing you to revisit and refresh your knowledge whenever you need it.

"I think this is a very valuable course with highly relevant course content that can be used in the real world. I would really like my team to complete the course and would highly recommend anyone else leading a CS team does too."


Renee Rooney, Head of Growth and Customer Success at LiteracyPlanet

What's included?
Content
Over 3+ hours of engaging curriculum that delves deep into the art and science of customer research, ensuring you're well-equipped in the field.
Templates
Tried, tested, and vetted templates and frameworks ready to use right away to streamline your processes. Crafted by experts to save you time and increase efficiency.
Exam questions
Vetted examination questions designed to test your grasp on customer research methodologies, ensuring your proficiency every step of the way.
Insights
Benefit from expert advice and knowledge from customer research connoisseur, Lauren Culbertson, offering unique perspectives to elevate your learning.
Footage
Bonus video content and fireside chats to supplement your learning, providing real-world examples and insightful discussions into key topics.
Access
Lifetime 24/7 access to all course content, allowing you to revisit and refresh your knowledge whenever you need it.

What you can expect from Customer Research Certified

Write your awesome label here.
Looking to learn as a team?
If you're looking to get a team of three or more certified, then speak to Matt about team rates on m.booth@teamalliance.com.

P.s. If you need help convincing the boss, we've done the hard part for you.
Looking to learn as a team?
If you're looking to get a team of three or more certified, then speak to Matt about team rates on m.booth@teamalliance.com.

P.s. If you need help convincing the boss, we've done the hard part for you.
Course curriculum.

Unlock an additional 9+ courses 🔓


Access our entire suite of courses, a free in-person summit ticket, 100+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.

Unlock an additional 9+ courses 🔓


Access our entire suite of courses, a free in-person summit ticket, 100+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.

FAQs.

What is the Customer Research Certified Masters course?

The Customer Research Certified Masters course is designed to empower you with the knowledge and skills needed to effectively understand your customers. You’ll delve into a tailored curriculum that teaches you how to gather, synthesize, and analyze customer insights. Through its seven modules, you’ll master tools and techniques for collecting feedback, structuring impactful interviews, and driving product changes based on real-world customer preferences. 

Beyond learning, you’ll earn an official certification so you’re recognized for your proficiency in customer research. Whether you're seeking to improve business focus, amplify product values, or become a strategic growth engine, this course is a roadmap to truly connecting with and understanding customer desires.

Who’s this customer research course for?

The course is for any CSM or CS leader with the ambition to roll out customer research strategies. Whether you’re a customer research novice, or a CS leader keen to boost your know-how, this certification includes everything you need, and more, to help you and your team gain an in-depth understanding of your customers.

How does the course work?

The course is completely on-demand, so you can take it at your own pace. You’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you pass all the exams, you’ll officially be Customer Research Certified!

How long will the course take to complete?

You can take however long you need to work through the materials, it’s completely flexible. The course consists of 3+ hours of on-demand content, including activities and exam questions - as well as bonus footage and fireside chats to supplement your learning!

What happens if I don’t pass the exams?

If you don’t pass the exams the first time around, you’ll be given the option to retake them. If you don’t manage to pass on your second attempt, unfortunately, you won’t receive the certificate. But don’t worry, the journey isn’t over. You’ll have unlimited access to all the course materials for life, perfect for brushing up your knowledge on complex areas and lifelong learning.

How long will I have access to the course content?

You’ll get lifetime access! Explore customer research strategies anytime, anywhere, at your own pace. 

How much does the Customer Research Masters Certified course cost?

$500. With this investment, you’ll have access to 3+ hours of OnDemand course content, templates and frameworks to put your theory into action, and exam questions to consolidate your learning.